Subject: the longest email ever
I have an announcement… possibly an invitation.
You can decide.
This email will take you 5 minutes to read.
BUT…. Before I dive into this long story and the news and secret I have, I want you to know I’m sending this emails to thousands of online entrepreneurs and it’s only meant for 10. I just don’t know which 10 yet.
And it’s also for people who already know me and Melissa and know what we’re about.
If that’s not you, not a problem, you can stop reading and I wish you the best!
Over the past years and years I’ve seen a lot of things in the online marketing space. Well really, much before that since I started my real estate business back in 1992.
(I’ve been self-employed my entire life. I’ve seen a lot, lol!)
Over those years as a national trainer for Century 21 coaching thousands of entrepreneurs about branding, marketing, and sales presentations…
And now our community of online business owners all about marketing…
I’ve seen every challenge. I’ve heard every question.
It comes down to properly presenting your offer to get more sales.
We have programs to help with this. I know you’ve heard the success stories of people who've we’ve helped transform their business. (There’s even one at the bottom of this email.)
In our programs it’s very common for people to make back their investment before the program is over…even days into the program.
BUT. Over the years there’s always a handful of people who want more than what we normally have available. They just want a done for you solution for their sales problem.
More one on one attention and an advanced marketing strategy they can plug and play to get instant results.
We help people get sales conversions with our done with you services in our coaching programs.
But here’s the thing:
I know people just want things done in their business.
They want the copy written and the strategy planned without having to second guess if they’re on the right track.
They want a predictable method to bring in more sales of the right people, over and over again.
One phenomenon we’ve seen in all our programs is they get better results. Not only because you learn so much from other people’s questions, but you get support…detailed answers and strategies that can be implemented right away.
Melissa and I know that it’s not like that in every group program. We choose to go deeper with fewer people and give detailed step by step strategies that aren't watered down.
As you may know, we have a program called Adaptive. It’s changed the lives of tons of online entrepreneurs and business owners over the years and we’ve had several hundred successes in it and our other courses.
In Adaptive we talk about your business, your marketing strategy, your sales process, your copy and messaging, and scaling…all the important parts of running a successful and profitable business.
Well, now we have something else. However, THIS program I’m about to tell you about is NOT for every entrepreneur.
This program is specifically focused on creating a sales webinar.
Sales webinars are the fastest most effective way of selling an offer online to get immediate sales without having to create complicated launches. The biggest launches in internet history have been webinar based. There’s no faster or more effective way of selling online than with a webinar that converts.
And this program is going to help you do exactly that.
And we won’t just be coaching about webinars and the sales process.
But we’ll actually create the entire webinar for you from start to finish so you have a marketing asset you can put into action right away.
To have a predictable sales method in place to attract the right clients into your business.
Melissa and I are super excited about creating this opportunity!
We’re talking major growth and improvement on your sales process and even changing how you think, believe, and act when it comes to sales.
This kind of opportunity usually means things like having your best month ever the very next month…doubling your income and working less…
You can avoid major mistakes like creating a confusing offer, not closing the sale on the presentation, or missing something huge because you just didn’t see it.
In all my experience with training about sales I’ve seen what it takes to really make it…
And it’s something that I want to share in depth to help you get success.
The exact steps based on where you are and where you want to go.
Webinars are one of the FASTEST ways to make money.
Want to make an extra $100k next year?
Or grow the business to be able to take two weeks off every month?
Be able to go from barely getting by to $10k-20k months consistently (even if you’re on your own)?
Or get things ramped up so you start off successfully NOW instead of later?
Or even hit a high 5 figure or 6 figure MONTH?
Or work from anywhere by selling online programs?
We all can do this. I’ve had the honor of helping lots of entrepreneurs do all of these things.
We’ll put together this intimate and exclusive group so you’ll know me and I’ll know you.
And you’ll not only walk away with this knowledge that you’ll carry with you for years to come in your business, but also tangible marketing assets for your webinar that you can put into action right away.
But here’s the catch. Well, two catches actually.
First, there’s only 10 spots. I’m keeping this group intentionally small for lots of reasons… so it’s highly personalized, focused, and fun so everyone is available to join and get things DONE fast.
We’ll be in a private group with Melissa and I as well, so it’s important that it’s small and only the people who are the right fit.
Second… it’s expensive.
100% Worth it, absolutely. But not cheap AT ALL.
It’s not the most expensive thing I’ve ever offered, but it’s close.
So for these two reasons, it’s not for everyone by any means.
I have programs that are for (almost) everyone. This isn’t one of them.
But it might be for you.
How does it work?
One of the key elements of this program is… Speed: you don’t have time to figure it out on your own.
You want to know exactly what copy to write, what to say on your webinar, what offer to sell, and just be told what the next right thing is. We got you.
This program is 8 weeks long, with the majority of the life-changing part right at the beginning… Meaning you might even make back your investment within 2 weeks of us getting started before you’ve even really had a chance to get the full picture.
More details to come, but generally this is how it will work:
Week 1: We analyze you and your business together and build a step by step plan for your offer and sales webinar. We’ll start with a private Zoom Coaching Call so I can understand how you can maximize webinars for sales in your business. Then I’ll give you exact direction on what you need most right now so you get the right things done fast.
This by itself has historically been worth tens of thousands of dollars immediately to business owners in the past. Private coaching isn’t something I normally offer anymore, and analyzing your business together is the best way to use it when it is available. Getting that objective expert perspective can help you see things you NEVER would have seen. Then you’ll know exactly how you’ll choose to spend your valuable time as you build, practice, and perfect your webinar.
Weeks 2, 3, & 4: We’ll get together as a group once per week after our initial one on one call. Then we’ll do a deep dive to understand the minds of your people. Webinars are a sales method and knowing how to influence people and how their minds work is vitally important.
During this time period of coaching, you'll gain a better understanding to craft your offer and give it to your audience in a sales presentation. You’ll be building out all the details of your offer so it’s super appealing to your audience.
I’ll teach you communication and presentation skills. You’ll learn the different types of webinar formats and will determine which one is best for your offer and sales style. The information I’ll share with you is exactly what I trained 6 and 7 figure earners for their sales success.
And this is based on my knowledge and expertise training tens of thousands of small business owners over the last 31 years on how to present an effective sales presentation. These methods have allowed me to build several different 7 figure a year revenue businesses that have earned me over 50 million dollars in revenue throughout my lifetime.
You’ll be gathering information that you’ll be passing on to us to create your marketing assets for your sales webinar. You become more familiar and comfortable with all the aspects of presenting and selling, including all the nuances that make a sales presentation feel natural for you and comfortable for the buyer.
And most important, you’ll learn how to close the sale. All without feeling slimy or salesy.
In addition to the intimate group for the program, we’ll also give you FULL access to our Adaptive Inner Circle program for the 8 weeks. This is our exclusive group coaching program (limited to 50 people) that gives you access to our coaches (copywriters to help you with your messaging, digital marketers for assistance with organic and paid traffic, & funnels and automations coaches for help with your tech questions). You’ll also have Voxer access coaching to Melissa.
There are many other benefits to Adaptive Inner Circle and we’ll get you set up with an onboarding call so you know exactly how to get the support you need not just on webinars, but other areas of your business during the 8 week program.
Weeks 5, 6, & 7: Now we’ll dive into the build out of your webinar. This is the Done For You Part.
There are 3 main elements of copy for a webinar: Pages, Email Sequences, and Webinar Slides & Assets. Once we have all the vital information based on your research, we will create the following for you:
- Webinar Registration Page Copy
- Webinar Thank You Page Copy
- Offer Sales Page Copy
- Webinar Replay Page Copy
- Pre-Webinar Email Copy
- Webinar Email Copy
- Post Webinar Email Copy
Webinar Slides & Assets:
- Your Webinar Script
- 1 Set of Generic Webinar Slides
- 1 Set of Branded Webinar Slides
- 5 Graphics for Organic & Paid Marketing with 5 Copy Sets (2 to Fill the Webinar, 1 to Retarget, 2 for the Paid Offer)
This is another reason there are only 10 spots. Melissa and our copywriters only have so much time for writing and we’ll dedicate our team for your graphics.
This is a HUGE perk and you’ll walk away from the program with all of the marketing assets you’ll need to deliver your webinar.
This is also the point in the program where you’ll refine your sales webinar and practice your presentation. You’ll have the opportunity to deliver your webinar live to Melissa and I, as well as the small group for feedback (you can also record it for feedback as well if you prefer)
This is exactly what I did for my real estate agents for their sales presentation training and it’s one of the most powerful ways to learn sales presentation skills.
Week 8: In the last week of the program we’ll close it with another private one on one Zoom Call. This will be your opportunity to refine parts of your webinar, create a launch plan, and talk about next steps of your business strategy.
We will also polish up your webinar copy so you feel 100% excited and ready to present your offer to your audience!
There are other things I’ll give you along the way, too. Surprises are fun.
One of them will be a deep dive into the most successful Online Businesses… and what it takes to have one. I’ve been selling my knowledge since 1992 so I know a bit about that, too. 🙂
What’s the return on your investment?
Since this program is so exclusive (there’s only room for 10), I make sure that the only people who join are those who can make it back quickly.
Based on where you are, I’ll make sure you only join IF you can very easily make it back within a month or two.
It’s an investment, not an expense, and certainly not an experiment.
Investments pay you back… and this one will be many times over what you pay.
However, AGAIN, it’s definitely not for everyone. I said it before and I’ll say it again:
it’s only for 10 people out of the thousands who will see this email.
Is there a guarantee?
My plan is for you to get back your investment (in extra income) as quickly as possible. And all that clarity, focus, plans and knowledge will be there to serve you for the rest of time in your business… so it’ll keep paying for itself over and over. I’ll make sure you have what you need after the program ends and won’t let you get stuck.
So what are the next steps?
I’m sure you still have questions, and that’s okay. First step is to see if this program is the right fit for you. But when you know, you know.
I know one of the questions is what the investment is. You’ll find out as you go through the application process.
The application has only 4 questions. Give as much detail as you’d like.
Get started on it here and remember there are only 10 spots… and we start next month. So go do it, now.
Apply for a spot… no obligation at all by filling it out. If it’s not the right fit, I’ll tell you and point you in a different direction. Go spend a few minutes on it now.
Wishing you so much success!
PS - I wanted to leave you with this quote from one of our students for your inspiration. She just wrapped up her 3rd six figure launch for 2023 (3 separate 6 figure launches in one year…WOW!) with the help of our programs and we’re incredibly inspired by her.
“I call it paying for speed and direction. Why should I spend years trying to figure it out on my own when someone can teach me quickly?”