digital marketing

When it comes to running ads, you don't it to feel like a slot machine, where you can’t control if you will win or lose. Ads should rather feel like an ATM machine, with a more predictable outcome and return on investment. In this episode, we are discussing how to leverage and use your ads, so you can actually get paid as you're acquiring customers. Subscribe To The … [Read more...] about How to Use Ads to Recoup Your Marketing Spend

The “Like” factor is something that often gets overlooked by online entrepreneurs. While they are focused on delivering value, their audience is left with only tiny bits of their personality that they can piece together to figure out who the person behind the offer really is. But ultimately, people hit buy because they like a person. In this episode, we are talking … [Read more...] about Launch Interview Series: Showing Up as You in Business — with Mariana Henninger

Sometimes we create a business or a career that we eventually don't love anymore. But it was not one intentional decision that leads us there. Over time, we made micro-commitments, saying yes to certain things and turning down other things. And then one day, we suddenly wake up and realize that we are not happy or fulfilled anymore with what we are doing. In this … [Read more...] about How to Reboot Your Business Model for Long-Term Growth

Many people struggle to attract the right audience before their launch. They then end up promoting their launch to people that are not interested in their paid offers in the first place. In this episode, we are discussing how to hone in on potential buyers in your pre-launch conversations, by choosing the right topics that resonate with them, create excitement for your … [Read more...] about How to Attract Buyers (Not Just Sign-Ups) to Your Launch

So many entrepreneurs fail when building an audience. In this episode, we are discussing the most common mistakes business owners make, from creating Social Media content that doesn’t resonate, to creating an audience that is not interested in your offers and how you can avoid them. To help you really understand who your audience is and what their desires are, grab your … [Read more...] about What Most People Get Wrong When Growing an Audience