digital marketing

In this episode, we pull back the curtain on our highest-converting challenge launch.  We took a chance and launched our first public challenge with just a week of planning. Despite the short runway, it was a success.  By learning from our mistakes and feedback, we were able to improve the challenge and generate over six figures just six months … [Read more...] about The Secret Sauce to Our Top-Performing Challenge Launch

Just even the word “influencer” in general kind of has a very negative connotation to it these days. In this episode, we are talking about the difference between being an influencer and being influenced. We are discussing how to influence people in a positive direction through a clear process, that links your social media marketing to your list building to your actual … [Read more...] about Influence with Ease by Using a Clear, Simple Process

In this episode, we discuss our most effective method for product launches: challenges. Challenges are flexible, modular and can be live or evergreen.  They give small, quick wins that build excitement and show people what’s really possible for them. As people experience wins, they build trust in you.  In a short time, you can position yourself as an expert … [Read more...] about The Best Way to Launch for Maximum Success

What is the perfect ads budget? The answer might surprise you: It’s limitless. When your marketing is really tuned in, you have a pretty good idea of how many clients you will bring in and what the lifetime value of those clients is, then it doesn’t matter how much you are spending. In this episode, we are discussing how to create multiple transaction points and … [Read more...] about Creating Reliable Income Streams with Ads

As entrepreneurs, we can often be guilty of waiting until the last minute to launch our challenges and offers. This usually leads to a stressful, disorganized launch that doesn't perform as well as it could. In this episode, we share how mapping out your challenge launch in advance helps avoid this scenario. The first step is determining where you want to take your … [Read more...] about How to Plan Your Next Challenge Launch