A lot of times, as human beings we'll buy on emotion and then we'll justify through logic. In this episode, we are discussing how you can create high converting headlines and copy that connect with your audience on an emotional as well as on a logical level and how to keep your audience’s attention after your headline. Get a head start with our 50 High Converting … [Read more...] about How to Write Headlines and Copy That Convert – Season 2
digital marketing
Launch Interview Series: Stand Out by Showing Up as Yourself – with Marketing Coach Katie Hornor
In this episode, we are talking with Katie Hornor, a lifestyle business coach and best-selling author, about her journey of starting a business around her uniqueness in a foreign country. Katie is sharing some of her strategies for building an email list, finding joy in helping others find their uniqueness, why you don’t need a huge email list to be successful, … [Read more...] about Launch Interview Series: Stand Out by Showing Up as Yourself – with Marketing Coach Katie Hornor
The Habits Quietly Sabotaging Your Business
As entrepreneurs, it's easy to fall into the trap of perfectionism and fear of failure which causes us to throttle our own success. We're afraid to take risks, put ourselves out there and see if our ideas resonate. But the only way to grow is through action and feedback. In this episode, we share our own stories of imperfect launches and failures that … [Read more...] about The Habits Quietly Sabotaging Your Business
The #1 Costly List-Building Mistake
The number one mistake when it comes to email lists for marketers is having one giant list for everyone. This way, you will end up treating all of the leads that you have like the exact same person with the exact same experience. But they're all individual people with specific individual needs and wants. So instead, you want to have different types of lists, you want … [Read more...] about The #1 Costly List-Building Mistake
How to Make Your Content Point to the Sale
In this episode, we are showing you how to create a content flow that is streamlined, that will attract the right audience, and guide them toward your offers. This framework will help you to be more intentional with your content creation and delivery. So you can take your audience on a clear path, from coming into your world to speaking into their most important … [Read more...] about How to Make Your Content Point to the Sale