In this episode, we are talking with Ellen Johnson who shares her transition from running a brick-and-mortar retail store for 14 years to a fully online business. We are discussing the importance of not forgetting the human connections in the online world and that there is an actual person on the other side of that email address with hopes, dreams, and struggles at the same … [Read more...] about Launch Interview Series: Turning a Physical Store Into an Online Powerhouse – with Ellen Johnson
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Building a Content Framework That Feels Good to Use
A lot of times when it comes to our social media and the content we put out there, we wake up and we kind of reinvent the wheel every day with content that we create in the spur of the moment. And this can make things really complicated and inconsistent. In some cases, we get so overwhelmed, that we stop doing it altogether. In this episode, we’re showing … [Read more...] about Building a Content Framework That Feels Good to Use
Launch Interview Series: How to Attract Subscribers Who Actually Purchase with Emily Reagan
In this episode, we are talking with Emily Reagan, founder of the Unicorn Digital Marketing Assistant School, about her strategies to build lists of buyers, discover your voice and vision, improve her launches, and have the right offer to establish lasting relationships with your audience. Emily is sharing her career evolution from a corporate PR job to setting up her own … [Read more...] about Launch Interview Series: How to Attract Subscribers Who Actually Purchase with Emily Reagan
How to Build a Launch Process You Can Trust Every Time
Sometimes, when people are about to launch, it feels like they are throwing spaghetti at the wall, hoping and praying that someone will buy their offers. In this episode, we are sharing what has really allowed us the success in our business. This process will help you align your social media content to your list building, to your launch in a way that will get you predictable … [Read more...] about How to Build a Launch Process You Can Trust Every Time
How to Spot (and Use) the Chances You’re Missing
We're creatures of habit. We'd like to do things a certain way. Anytime there are any new changes in marketing that happen for us entrepreneurs, we tend to freak out a little bit because it's something that we're not used to. But let’s face it: one thing is consistent.. and that is CHANGE! There are those who are paralyzed by change and those that lean into it … [Read more...] about How to Spot (and Use) the Chances You’re Missing