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In the market, you will hear often that you got to be an expert before you can put something together.  But there is another way. You don't have to have all the knowledge and expertise from the start. You can be a facilitator by being resourceful and gathering experts that can guide an audience to a solution for their problem. In this episode, we are talking with … [Read more...] about How to Create a Membership Without Being an Expert – Interview with Membership Owner, Podcast Host & Chief Optimist Adrienne Babbit

As entrepreneurs, it's easy to fall into the trap of perfectionism and fear of failure which causes us to throttle our own success.  We're afraid to take risks, put ourselves out there and see if our ideas resonate.  But the only way to grow is through action and feedback. In this episode, we share our own stories of imperfect launches and failures that … [Read more...] about How to Spot and Avoid Success-Limiting Habits

If you really want to attract the right people for your offers, you have to make sure that the lead magnet that you’re putting out there is very attractive and perfectly aligned with your offer.In this episode, we are talking about common mistakes people make with their lead offers that lead to overwhelm and how to create list builders that solve your audience’s most important … [Read more...] about Crafting Lead Magnets Your Audience Will Love

In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay. Cathy is sharing her experience and the valuable lessons she learned from running a membership, starting all the way back in 2007 up to the present with a stunning 2500 members. We are discussing why it is more important to get your membership started than aiming for … [Read more...] about Building Memberships That Last and Grow – Interview with Membership Pioneer Cathy Hay – Interview with Membership Pioneer Cathy Hay

A lot of us feel weighed down when it comes to content creation. We can easily get overwhelmed and paralyzed by trying to come up with new content constantly. In this episode, we are sharing our top tips on how to make content creation much easier and lighter for you, while ensuring that your content follows a long-term strategy that is intentionally guiding your audience to … [Read more...] about How to Keep Content Creation Stress-Free