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The “Like” factor is something that often gets overlooked by online entrepreneurs. While they are focused on delivering value, their audience is left with only tiny bits of their personality that they can piece together to figure out who the person behind the offer really is. But ultimately, people hit buy because they like a person. In this episode, we are talking … [Read more...] about Launch Interview Series: Why Authenticity Wins in Business with Mariana Henninger

When it comes to presenting our offer to the public, many of us tend to overwhelm our audience with a bloated list of features that are included in our offer. In this episode, we are discussing why less is more and how you can create high converting offers through clear messaging that truly connects with your audience’s desires. Grab our free Anatomy of a High Converting … [Read more...] about How to Design Offers That Truly Speak to Your Audience

When it comes to running ads, you don't it to feel like a slot machine, where you can’t control if you will win or lose. Ads should rather feel like an ATM machine, with a more predictable outcome and return on investment. In this episode, we are discussing how to leverage and use your ads, so you can actually get paid as you're acquiring customers. Subscribe To The … [Read more...] about How to Run Ads That Practically Pay You Back

In this episode, we are discussing how to create a proper runway leading up to your launch that will set you up for success by mapping out the journey for your audience step-by-step leading them from getting them into your world, building connections, creating excitement, and anticipation and finally making the offer and leading them to an informed buying decision. Subscribe … [Read more...] about How to Get More Sales From Your Next Launch

So many people mess up when it comes to their messaging. They want to put a product or service out in the world and go from zero to 150 miles in 2.3 seconds. From welcoming new members to their email list to immediately trying to sell them something. And this is where they lose a lot of people. We want to slowly guide your audience into that conversation and adjust our … [Read more...] about How to Craft the Right Message Throughout Your Buyer’s Journey