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In this episode, we are discussing how to create a proper runway leading up to your launch that will set you up for success by mapping out the journey for your audience step-by-step leading them from getting them into your world, building connections, creating excitement, and anticipation and finally making the offer and leading them to an informed buying decision. Subscribe … [Read more...] about How to Get More Sales From Your Next Launch

So many people mess up when it comes to their messaging. They want to put a product or service out in the world and go from zero to 150 miles in 2.3 seconds. From welcoming new members to their email list to immediately trying to sell them something. And this is where they lose a lot of people. We want to slowly guide your audience into that conversation and adjust our … [Read more...] about How to Craft the Right Message Throughout Your Buyer’s Journey

We're creatures of habit. We'd like to do things a certain way. Anytime there are any new changes in marketing that happen for us entrepreneurs, we tend to freak out a little bit because it's something that we're not used to. But let’s face it: one thing is consistent.. and that is CHANGE!  There are those who are paralyzed by change and those that lean into it … [Read more...] about Turning Every Opportunity Into a Business Win

In this episode, we are talking with Tracy Beavers, a business and sales coach, public speaker, and a published author, sharing her journey in launching, the important role of consistency in business and launching, and how she helps other people to be confident in their own businesses. We are also discussing resiliency, perseverance, and patience in building your business … [Read more...] about Launch Interview Series: Creating Reliable, Sustainable Launches with Tracy Beavers

So many marketers are in a great rhythm during their launch, building up energy and excitement but suddenly shift their tonality, speed, and languaging when it comes to presenting their offer. In this episode, we talk about how to avoid switching into a different person when presenting your offer and rushing that part of your launch. There is a mental shift that you need … [Read more...] about The Biggest Launch Mistake (And How to Fix It)