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In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay. Cathy is sharing her experience and the valuable lessons she learned from running a membership, starting all the way back in 2007 up to the present with a stunning 2500 members. We are discussing why it is more important to get your membership started than aiming for … [Read more...] about Building Memberships That Stand the Test of Time — Interview with Membership Pioneer Cathy Hay

Embracing a fresh start after an unexpected layoff from a prosperous corporate career spanning three decades is undeniably frightening. Especially when you find yourself in your late fifties, and the prospects of landing another job are pretty uncertain. But all of this didn’t stop Anne Lafollette to pivot and start all over. Although she never envisioned herself as an … [Read more...] about Launch Interview Series: From Layoff to Building an Online Business — with Anne LaFollette

“Can I actually make this into a membership?”  This is a question we've been hearing a lot lately. That's a limiting belief because technically what we've learned through the years, anything and everything can actually become a membership. In this episode, we are discussing what you need to do to make your idea or your existing offer into a membership. Sign up for … [Read more...] about Turning Your Offer Into a Scalable Membership Model

A lot of marketers get frustrated with their Facebook Ads when they don’t lead to the desired results. In this episode, we are discussing what you need to fix before running another Facebook Ad in order to get predictable and duplicable results. Sign up for free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! … [Read more...] about Facebook Ads That Actually Deliver Results

As online marketers, we spend so much time planning and building our challenge launches but often overlook actually filling them with engaged participants.  This is a crucial mistake, as the number of people who join your challenge launch will directly impact your results and success.  In this episode, we are discussing why you have to put the pedal to the metal … [Read more...] about How to Attract the Right People Into Your Challenge Launch