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When it comes to marketing and sales, a lot of people fail to attract the right people.  Then the people in their audience are not ready, willing and able to purchase when they do make an offer. Then what happens?  They really get frustrated, overwhelmed, and confused and feel let down. They put their heart and soul into everything. and they know that what … [Read more...] about 3 Pillars That Lead to Success

A lot of marketers get frustrated with their Facebook Ads when they don’t lead to the desired results. In this episode, we are discussing what you need to fix before running another Facebook Ad in order to get predictable and duplicable results. Sign up for free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! … [Read more...] about Facebook Ads: Getting the Results You Want

Embracing a fresh start after an unexpected layoff from a prosperous corporate career spanning three decades is undeniably frightening. Especially when you find yourself in your late fifties, and the prospects of landing another job are pretty uncertain. But all of this didn’t stop Anne Lafollette to pivot and start all over. Although she never envisioned herself as an … [Read more...] about Launch Interview Series: Turning a Layoff Into Online Success – with online educator, and creative entrepreneur Anne LaFollette

If you really want to attract the right people for your offers, you have to make sure that the lead magnet that you’re putting out there is very attractive and perfectly aligned with your offer.In this episode, we are talking about common mistakes people make with their lead offers that lead to overwhelm and how to create list builders that solve your audience’s most important … [Read more...] about Crafting Lead Magnets Your Audience Will Love

A lot of times, as human beings we'll buy on emotion and then we'll justify through logic. In this episode, we are discussing how you can create high converting headlines and copy that connect with your audience on an emotional as well as on a logical level and how to keep your audience’s attention after your headline. Get a head start with our 50 High Converting … [Read more...] about How to Create Headlines That Truly Convert