membership

Launching can be scary because you are not sure if all your efforts will actually pay off. There’s one element in your launch promotion that often gets overlooked but is crucial to the effectiveness of how successful your launch will be: The launch list. This is a dedicated email list that you are promoting your launch to. In this episode, we are sharing our top … [Read more...] about How to Build a High-Quality Launch List

So many people mess up when it comes to their messaging. They want to put a product or service out in the world and go from zero to 150 miles in 2.3 seconds. From welcoming new members to their email list to immediately trying to sell them something. And this is where they lose a lot of people. We want to slowly guide your audience into that conversation and adjust our … [Read more...] about Connecting with Buyers at Every Stage of the Buyer’s Journey

A lot of us think that the offers we put into the market are permanent and set in stone.  But to be successful, we have to stop being so hard on ourselves and stay flexible with our business and our decisions. We need to be able to adjust our initial vision to have room to grow, pivot, and evolve our offers. In this episode, we are talking with Dayna Abraham about … [Read more...] about How to Build and Grow Multiple Memberships — Interview with Dayna Abraham

In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay. Cathy is sharing her experience and the valuable lessons she learned from running a membership, starting all the way back in 2007 up to the present with a stunning 2500 members. We are discussing why it is more important to get your membership started than aiming for … [Read more...] about Building Memberships That Stand the Test of Time — Interview with Membership Pioneer Cathy Hay

Embracing a fresh start after an unexpected layoff from a prosperous corporate career spanning three decades is undeniably frightening. Especially when you find yourself in your late fifties, and the prospects of landing another job are pretty uncertain. But all of this didn’t stop Anne Lafollette to pivot and start all over. Although she never envisioned herself as an … [Read more...] about Launch Interview Series: From Layoff to Building an Online Business — with Anne LaFollette