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The number one mistake when it comes to email lists for marketers is having one giant list for everyone. This way, you will end up treating all of the leads that you have like the exact same person with the exact same experience. But they're all individual people with specific individual needs and wants. So instead, you want to have different types of lists, you want … [Read more...] about The #1 Costly List-Building Mistake

In this episode, we are showing you how to create a content flow that is streamlined,  that will attract the right audience, and guide them toward your offers. This framework will help you to be more intentional with your content creation and delivery. So you can take your audience on a clear path, from coming into your world to speaking into their most important … [Read more...] about How to Make Your Content Point to the Sale

A lot of times when people are creating content to build their lists and attract an audience for their offer, they get so overwhelmed and make this process really complicated.  But content creation doesn't have to feel that heavy. In this episode, we are talking about how you can create more content in less time and fast-track your list building by leveraging your … [Read more...] about Make Your Content Work Harder for You

In this episode, we discuss our most effective method for product launches: challenges. Challenges are flexible, modular and can be live or evergreen.  They give small, quick wins that build excitement and show people what’s really possible for them. As people experience wins, they build trust in you.  In a short time, you can position yourself as an expert … [Read more...] about Our Top-Performing Launch Approach

Many challenge launches fail because the offer and challenge are misaligned, leaving the audience confused about the purpose. In this episode, we discuss how to build a successful challenge launch by starting with the end in mind.  This means being very clear on your offer and then building your challenge backwards to align everything to lead people to that … [Read more...] about Why Successful Challenge Launches Begin at the End