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In the market, you will hear often that you got to be an expert before you can put something together.  But there is another way. You don't have to have all the knowledge and expertise from the start. You can be a facilitator by being resourceful and gathering experts that can guide an audience to a solution for their problem. In this episode, we are talking with … [Read more...] about Building a Thriving Membership Without Being an Expert – Interview with Membership Owner, Podcast Host & Chief Optimist Adrienne Babbit

In this episode, we are discussing how to create a proper runway leading up to your launch that will set you up for success by mapping out the journey for your audience step-by-step leading them from getting them into your world, building connections, creating excitement, and anticipation and finally making the offer and leading them to an informed buying decision. Subscribe … [Read more...] about The Secret to Increasing Conversions Next Time You Launch

When it comes to running ads, you don't it to feel like a slot machine, where you can’t control if you will win or lose. Ads should rather feel like an ATM machine, with a more predictable outcome and return on investment. In this episode, we are discussing how to leverage and use your ads, so you can actually get paid as you're acquiring customers. Subscribe To The … [Read more...] about How to Run Ads That Cover Their Own Cost

As online marketers, we spend so much time planning and building our challenge launches but often overlook actually filling them with engaged participants.  This is a crucial mistake, as the number of people who join your challenge launch will directly impact your results and success.  In this episode, we are discussing why you have to put the pedal to the metal … [Read more...] about How to Fill Your Challenge With Qualified Buyers

Embracing a fresh start after an unexpected layoff from a prosperous corporate career spanning three decades is undeniably frightening. Especially when you find yourself in your late fifties, and the prospects of landing another job are pretty uncertain. But all of this didn’t stop Anne Lafollette to pivot and start all over. Although she never envisioned herself as an … [Read more...] about Launch Interview Series: Reinventing Yourself After Layoff – with online educator, and creative entrepreneur Anne LaFollette