Product Launch Formula® (aka PLF) is one of those courses that has been around for a while. Does it still stand the test of time? You’re about to find out because this is the most comprehensive review you’ll find for Jeff Walker’s Product Launch Formula® in 2023.
We have been participating in this course since 2017 (and every iteration since). So, if you really want to know the up-to-date truth about how it is working now, then you are in the right place.
In this epic review of Product Launch Formula®, we’ll share the ins and outs, including the good and the bad of PLF. The goal of this very distinct and detailed review is to answer any questions you may have before you invest in this course experience. There is much to know, and we’re sharing everything we’ve seen and experienced firsthand.
An In-Depth Review of Product Launch Formula® and Ultimate Guide for 2023
Launches - The Basics
What is a Product Launch?
Product launches are a type of marketing strategy where an event is created around an upcoming product release or sale. This strategy involves a formulaic approach that has been proven to sell almost anything.
Launches are a way to build excitement and interest in a product before it is available for sale. It is also a way for business owners to gain valuable information from their audience as to what they do and do not want. They will also gain a deeper understanding of what their audience expects from the product they are marketing well BEFORE they open cart and allow people to buy. This creates an opportunity for a win-win situation where the business owner gets paid to create a product that is valuable to the consumer, and the buyer gets input into the final product. The result is a product that is exactly as they dream. With this feedback, the business not only helps buyers get results, but they can leverage those results to build momentum in their business, bringing more and more buyers into their world.
Do Launches Still Work?
There are some who say launches are dead. In fact, not too long after PLF was created and taught, experts were predicting that it would not last very long. But here we are, fifteen years after the first course was released, and launches are still working.
While the number of possible ways to launch has multiplied in recent years (live launches, challenge launches, etc.), the fact is, yes, launches still work.
We use launches as a regular part of our online business and cannot imagine life without them. And we are not the only ones who are using launches to grow our business. There are thousands upon thousands of businesses that use this model to launch, grow, and scale their product sales.
Background: Jeff Walker and Product Launch Formula® (PLF)
Who is Jeff Walker, and Why Should You Care?
Jeff Walker is widely recognized as the “godfather of launches.” He first started his own online business way back in 1996, when the online world was largely like the wild west. There were few people who owned their own computers at that point in history, let alone had access to the digital world we now know as the internet.
At that time, a lot of people were talking about this new world, but no one had really figured out how to do business using this new tool. The good news was there was no real competition and almost no regulation.
Anyone could start a business with very little capital and access to consumers all over the world. It was the first time in history that someone outside of large corporations had the opportunity to earn money in a very big way. So Jeff, who was a stay-at-home dad at the time, started his business. At first, it was a way to help add money to the family income, but in a few short years, Jeff was making millions.
What is Product Launch Formula®?
Product Launch Formula®, affectionately known as PLF, is the marketing system that Jeff Walker began developing in 1996. It is his special formula for selling almost anything online. Once he mastered it and had big results in his own company, he then began teaching it to others in 2005. Since then, over 10,000 people have used his system to launch and grow their own 6 and 7-figure businesses (bringing in over one billion dollars in sales!).
The basic premise of PLF is that you turn the selling of your course, membership, book, whatever, into an event and use conversations with your audience, along with sequences, stories, and triggers, to grab the attention of your fans and turn them into buyers.
This formula will help you start and build a business you love so you can live the life of your dreams. The course, by the same name, will help you apply this formula, step-by-step, to your next offer.
Overview of The Product Launch Formula® Course
PLF is a course made up of eight core modules. In these modules, you will learn everything you need to know to get your first launch successfully accomplished. This includes in-depth lessons that walk you through each of the key PLF strategies. There are also exercises, templates, and step-by-step action guides to help you implement these strategies for your launches.
What is Included in the Product Launch Formula® Course?
8 Core Modules
Module 1 - Preparing to Launch
In this module, you will learn the foundational elements for marketing your product or service. By the time you are finished, you will have identified your niche, learned details about your client avatar, and honed in on the transformation your product or service provides. You’ll also take your first steps toward building your email list.
Preparing to Launch Module Lessons:
- Your Niche & Avatar
- Stoked on Selling
- Asset Identification
- Building Your List
- Your Launch Goals
Module 2 - Seed Launch®
The seed launch is a simple way for you to launch a new product or service and get paid while you are creating it. This is awesome for new products that have not yet been market-tested and is the best path for existing brands that want to create additional new products. In this module, you’ll learn all the best practices for executing this type of launch.
Seed Launch Module Lessons:
- Seed Launch Strategy
- Seed Launch Timeline
- Seed Launch Prelaunch Sequence
- Your Seed Launch Offer
- Creating Your Seed Product
Module 3 - Internal Launch
In this module, you’ll learn all about the classic PLF-style launch, where you create an event and then make an offer for your product. This is the type of launch used by businesses that have a product or service that is already market-tested.
Internal Launch Module Lessons:
- Internal Launch Strategy
- Internal Launch Timeline
- Creating Crushing Offer
- Your Launch List
- The Launch Conversation
Module 4 - Pre-Prelaunch
Continuing into a deeper dive into launch phases, this module teaches all about the very first phase of any launch, the Pre-Prelaunch. In this module, you will learn all about Jeff’s key strategy, known as the “shot across the bow.” You’ll then use the information you gain to craft an offer that is irresistible to your audience. This is a strategy that is often missed by those who have not taken PLF and is essential to a successful launch.
Pre-Prelaunch Module Lessons:
- Pre-Prelaunch Strategy
- The Pre-Prelaunch Sequence
- The Shot Across the Bow
- Testing & Refining Your Offer
- Characteristics of Buzz
Module 5 - Prelaunch
In this module, you’ll learn all about the next phase of a PLF-style launch, known as the Prelaunch. When this sequence is carried out correctly, your prospects will be excited about your offer. This is because they will have a thorough understanding of the opportunity you are providing, the transformation they can expect, and what the experience will be like when working with you and your product or service. You’ll also get a deeper understanding of the classic Sideways Sales Letter®, which is the key to getting your audience excited about your offer.
Prelaunch Module Lessons:
- The Prelaunch Sequence
- Your P.S. Path
- Your Prelaunch Content
- Creating your Prelaunch Content
- Writing Your PLC Emails
Module 6 - Open Cart
The Open Cart is a critical period in any launch. This is when you’ll begin to see the results of all of your efforts in the prior phases because this is when orders begin rolling in! By the end of this module, you’ll know all the steps for maximizing your launch profits during this window of time.
Open Cart Module Lessons:
- The Open Cart Sequence
- Sales Strategies
- Creating Your Sales Page
- Creating Your Sales Video
- Writing Your Open Cart Emails
Module 7 - Joint Venture Launch
This module is a more advanced approach to launches. After you’ve launched a few times and have your results really dialed in, this is something you can do to multiply your efforts in a really big way.
In this module, you will learn all about how to attract, train, and work with partners and affiliates who will promote your product for you. You will also learn how to promote offers for others, as well. And Jeff will even invite you to become an affiliate for PLF.
Joint Venture Launch Module Lessons:
- Joint Venture Launch Strategy
- Finding & Getting Joint Venture Partners
- Preparing Your Partners for Launch
- Training and Supporting Your Partners
- Promoting Other People’s Launches
Module 8 - Launch Life®
In this module, you will learn all about how to build your business using launches. This is all about creating multiple offers and offering them to your audience using the different types of launches you’ve learned about in Product Launch Formula®.
You will also learn about tracking launch metrics, building a team, and setting clear goals and objectives to help you achieve your business dreams.
Launch Life Module Lessons:
- Creating Your Launch Life
- Secrets of Leverage and Scale
- Launch Mindset
- Launch Metrics
***These modules include all the action guides, timelines, templates, and checklists to help you keep on track throughout your launch!
The Interactive Launch Path
This feature is a direct shortcut to the content that is most relevant to you and your business’ launch needs.
Product Launch Formula® 2023 Bonuses and Extras
When it comes to bonuses, Jeff is incredibly generous! Each bonus is crafted to help you get your business and your launch up and running as quickly and easily as possible.
Launching Your List
Email lists are still the number one resource for selling anything, so get yours going with this
4-module, 8-hour bonus course that will help you build an email list and then grow it so that you can profit.
Product Creation Code
This bonus course is designed to teach you how to create a winning product that your prospects will actually buy. You’ll learn how to get it to market quickly so you can help your clients get real transformation as soon as possible.
Tech Stack Quick Start
In this bonus, you will get a comprehensive roadmap that will help you select and implement all of the technology tools you will need in your online business.
Case Study Examples & Library
If you are someone who learns best from examples, this bonus will help. It includes in-depth case studies from a variety of PLF owners from different niches and different-sized businesses. There are literally dozens and dozens of stories providing insight into all different kinds of launches.
Advanced Launch Multipliers
If you are experienced and looking for more specialized launch techniques, this is the bonus for you! Quick Launches, Evergreen Launches, Live Launches, and more are shared so that you can take the fundamentals of PLF to the next level.
This bonus will help you help others with their launches as a Launch Manager, Launch Consultant, or even as a business partner.
Winning Book Launches
If you are an author, you will love this bonus. It is all about how to launch your next book using some of the PLF strategies. Jeff launched his book, Launch, using this plan and became a New York Times bestseller.
PLF Backstage Pass
Want to know how Jeff pulled off his biggest launch? Check out this rare opportunity to view this behind-the-scenes bonus.
Take your videos to the next level with this bonus that helps you connect with your audience, engage their interest, and get them to take the next step with you during your launch event.
80/20 Launch Roadmap
This bonus gives you the 20% of must-know launch elements to give you 80% of your results. If launching is feeling overwhelming, this will help bring you into focus and make your launch lean but mighty.
Lead Magnet Crowdsource Call
You receive the recordings from 5 live calls where ideas were shared around the topic of lead magnets. If you are looking for ideas for your list builder, you will gain inspiration and insight when you watch these calls.
Transformation Statement Crowdsource Call
These call recordings are all about turning your idea into an offer people will want to buy. Expanding on the fundamentals of PLF, listen in as your peers help each other articulate their value.
Nail Your Offer Crowdsource Call
This recorded call will help you make sure that you have a strong offer that ensures you get the sale.
A Full Year of Live Coaching Calls
These live Zoom calls are a key part of your success as a PLF owner. During these times, you will get all your launch questions answered directly from Jeff's Launch Coaches. These will also keep you on the cutting edge of current trends as you learn what is working now and what is coming up. Plus, you will get all kinds of new ideas and strategies to keep you motivated.
These calls are not only during the live delivery of the course. They happen every other week for an entire year! And they are recorded in case you can’t make it to every single one live.
The PLF Owners Alumni group is held off of Facebook. While it previously was hosted as a Facebook group, Jeff and the team realized the PLF Owners were too distracted and overwhelmed. Since then in 2023 Jeff and his team have moved the PLF Owners community to a software platform called Might Networks which has been highly customized exclusively for the PLF community. It also features it's own mobile app giving it a one click access to the community instantly from any mobile device. Here you can really tap into the community and interact with all our other PLF Owners (past and present, so you are “rubbing shoulders with the giants of the PLF world.” These are people who have done 6 and 7-figure launches.
Product Launch Formula® Pricing
Product Launch Formula® Guarantee and Refund Policy
Reviews and Testimonials of Product Launch Formula®
What People Are Saying About Product Launch Formula®
Results People are Getting with Product Launch Formula®
Businesses of all sizes are winning with memberships, from just starting out, to those who have been growing their memberships for years—just look at some of the results!
“. . . just so thankful. . . yesterday my wife is looking for a car and she texted me a picture of a car she was looking at knowing that I could just go buy it cash.”
“PLF has changed the way we do messaging and shortened the launch period and made it so that the trust is built naturally.”
“Before we were money makers, we were just doing other people's products and other people's affiliates. And if they decide to stop selling those,then we don't have an income stream left anymore. But with this product, now we have our own thing that we control.”
“...So I got into PLF, and, as I said, life changed. I finally managed to quit my nursing job in 2016 because I had this comfort that I had a backup plan to give me income.”
“But you see, it's actually not about the launches and the figures. We as people have changed and have gone on a journey because we have to step up now as people in this new paradigm. When the chains were taken off, we had freedom, we believed in ourselves.”
Things We Like About Product Launch Formula®
In our opinion, there is nothing like Jeff Walker’s Product Launch Formula®. There is so much goodness for every online business using this method.
We love the step-by-step process that allows us to get a very predictable duplicator result over and over again. It has been a game-changer for our business, enabling us to achieve consistent and predictable results time and time again. With this powerful formula, we have honed a systematic approach that guarantees a duplicable outcome with each product we launch. Gone are the days of uncertainty and guesswork; now, we confidently embark on our launches, knowing we have a proven framework that maximizes success. From crafting captivating prelaunch content to orchestrating a well-coordinated launch sequence, every aspect is carefully mapped out, ensuring we capture the attention of our target audience and drive organic traffic to our offerings. The results have been astonishing! Since implementing this in our business, we have seen increased engagement, a surge in leads, and impressive conversions. Jeff Walker's Product Launch Formula® has undeniably empowered us to take charge of our business destiny and create a prosperous future.
We love how you can give value that will naturally guide the right people into wanting to work with you more. One of the most remarkable aspects of Jeff Walker's Product Launch Formula® is its ability to deliver immense value to our audience, effortlessly attracting the right people who are genuinely interested in collaborating with us. By following this formula, we've learned how to create content and resources that resonate deeply with our target market. Each step of the process is strategically designed to showcase our expertise and establish us as a trusted authority in our industry. As we generously share valuable insights, tips, and solutions, we naturally draw individuals into our world who are the right fit for our offers. They recognize the benefits of what we offer and want to engage with us further. The focus on providing genuine value during the pre-launch phase allows us to build authentic connections and cultivate a loyal community around our brand. It's truly remarkable to witness how the Product Launch Formula® facilitates a seamless alignment between our mission and the desires of our ideal clients, resulting in meaningful and fruitful collaborations.
We don’t like being sold to in an aggressive manner, and PLF is the exact opposite. Jeff Walker's Product Launch Formula® offers a refreshing and non-aggressive approach to marketing that perfectly suits individuals who dislike traditional sales tactics. Unlike aggressive sales pitches, PLF acts as a trusted guide rather than a pushy salesperson. This approach builds trust and credibility with potential customers, making informed decision-making easier. By delivering valuable information and insights, businesses can create genuine connections with their audience, creating a more educational and relationship-driven buying experience.
Things We Don’t Love About Product Launch Formula®
The complete Product Launch Formula® system, when laid out in its entirety, can appear intricate, complex, and potentially overwhelming at first glance. Beneath the surface of the engaging videos and emails lies a comprehensive framework that demands a proper step-by-step approach for optimal effectiveness. While on the surface, it may seem straightforward, delving into the details reveals a depth that requires careful navigation. However, it's precisely this meticulous guidance that ensures its success. By following the formula diligently and methodically, you can unlock its true potential and harness its power to achieve remarkable results.
We have found that most of us only use about 50%(ish) of what we learn through PLF, and we apply that small amount in ways that fit our own style and business. This has made it not only easier for us but also makes it the most effective use of the PLF learnings.
The online PLF Community group is huge, which can be rather overwhelming, especially for those who may feel reserved or shy about asking questions. The sheer scale of the community may initially appear intimidating, and the fear of speaking up may hold back some individuals from seeking clarification or assistance. However, it's essential to recognize that this vast network also presents an invaluable resource for support, collaboration, and learning from like-minded individuals who share a passion for the PLF journey. Once newcomers overcome any initial hesitations, they often discover a welcoming and encouraging space where they can freely engage, interact, and gain valuable insights from fellow members.
Is Product Launch Formula® Right For You?
Product Launch Formula® is right for you if:
✅ You have an idea but don’t know how to get it into the marketplace.
✅You already have a product or service and want to more effectively market and sell this offer in an ethical manner.
✅ You’ve tried hacking launches and want to learn the ins and outs of doing it properly from the man who invented the process.
This is truly a formula that has worked time and time again over many years and is proven. There is no need to reinvent how to properly promote online.
Product Launch Formula® is not a good fit for you if:
🚫You are not committed to growing your business.
🚫You are not serious about attracting the right clients.
🚫You are looking to “get rich quick.”
🚫You are not interested in learning how to sell ethically in a way that gets long-term results.
This is not an old-school hard-selling method. This is about being intentional and leading with value so you can ethically guide an informed buyer into investing in themselves.
Our Story - Product Launch Formula® Changed Our Lives
Our journey with Product Launch Formula® began with our real-world photography business, and the impact was nothing short of transformative. As soon as we implemented these powerful concepts, a remarkable shift occurred —our wedding bookings surged, and we found ourselves booked out two years in advance. Not only that, but we were also able to confidently triple our pricing, a testament to the effectiveness of the PLF methodology. Witnessing such unprecedented success, we were eager to explore the potential of this approach in other ventures, and to our delight, it delivered consistent results every single time. The ability to sell out every single time bolstered our confidence in the Product Launch Formula® and motivated us to expand its implementation into our online businesses.
As we ventured into the online realm, we carried with us the lessons learned from our photography business, and once again, the Product Launch Formula® worked its magic. The same pattern of success emerged as our online offerings gained significant traction, attracting a dedicated following of enthusiastic customers. The outcomes were so remarkable that we made the life-changing decision to transition our entire business to the online space, allowing us to retire our real-world enterprise intentionally. This transition not only granted us the freedom to live life on our terms but also enabled us to serve our clients from anywhere in the world. Now, as 100% online entrepreneurs, we relish the ability to design our lifestyle while passionately serving our clients and building meaningful connections with a global audience.
The Truth About Launches
Most people see the external side of launches. Then, they attempt to replicate what they see and usually experience failure as a result (or at least significantly less than the success they imagined). So, it’s easy for them to go out into the world and say launches don’t work. We see this a lot, and it’s a common limiting belief.
The secret is what’s really happening behind-the-scenes versus what people see in front of the stage. Without that understanding, those who attempt to emulate this process are missing the most important secret ingredients to successfully launching. As you get better, they can become easier and easier as well—rinse and repeat. It’s something you can slowly improve and perfect over time and truly streamline the process.
What We Love About Launches
We continue to use launches because marketing and sales is a process that is built on human psychology. Using the Product Launch Formula®, for us, is like having a proven recipe. It is far superior to simply winging it. This helps minimize risks in our business and life. We still haven’t found a better way to grow our list, our audience, and our influence and attract paying clients to our business at the same time. It’s a win-win-win for everyone, even the non-buyers. Everyone wins from launching.
Our Bonus Offer
We're here to make sure you get the most out of Product Launch Formula. This is why we're going to go through this experience with you and give you access to some amazing bonuses, that give you so much direct access to us to hold your hand and help you out throughout the program!
We don't promote anything we don't personally believe in or have direct experience ourselves. We have used the knowledge we have gained from Jeff's program to have our very own six figure launches over the years. This is why we've created this JV relationship with his company during his launch. We are students of Jeff, not just a random affiliate. We believe that makes a huge ethical difference when it comes to us spreading the word about mentors we have had that have lead us to the successes we enjoy.
We're teaming up to bring you the Product Launch Formula Bonus Experience because we know you have big things to do and many lives to change through your business and we would love to support you as you do it.
When you join Product Launch Formula through our bonus experience, you get all of our bonuses plus all of Jeff's PLF Bonuses Combined. You can use the payment plan or pay in full options. You get ALL the Bonuses!!!
Not only do you get ALL of our bonuses, but you also get the Product Launch Formula Bonuses and entire program, which includes all the bonus templates, trainings and the exclusive PLF community to help you connect, grow, and learn with.
It's an awesome opportunity for you when you enroll in Product Launch Formula through our bonus offer!
Is Product Launch Formula® a Scam?
These days, there are a number of bad players in the world who are seeking to take advantage of folks who are trying to make their way out of difficult times. First, we can assure you that making money online is a legitimate way of doing business. We have been helping our own members do so for the past six years. Also, integrity is of the utmost importance to us. We only endorse and support those programs we have experienced firsthand and have seen results from, not only in our lives but in the lives of countless others.
This course has been offered annually since 2005 and has helped thousands upon thousands of people in every kind of market create and grow online businesses. Not only that, Jeff has a strong reputation in the online world. He continues to be surrounded and supported by thousands of fans and many other people who also have earned a reputation for earnestly helping others. If you have doubts, we highly encourage you to jump into the next live workshop Jeff offers so that you can experience all he has to offer firsthand.
When Will Product Launch Formula® Open Again?
This program is only offered once a year. The next iteration will be available in September 2024 following Jeff’s Masterclass which begins August, 2024. That said, there is no guarantee when this course will be offered again. If you are reading this and the cart is open, your best bet is to buy now while you can.
How long does Product Launch Formula® Take to Complete?
PLF is traditionally delivered over an eight-week period. Video lessons are kept short so that you can implement what you have learned as quickly as possible. The amount of time it will take you depends greatly on the amount of business experience you already have.
If you are a business owner or have been in the past, you will be able to work through the materials much more quickly than someone who is creating their first business.
Video length is as follows:
Module 1: 1 hour 53 minutes
Module 2: 1 hour 9 minutes
Module 3: 1 hour
Module 4: 1 hour 9 minutes
Module 5: 2 hours 24 minutes
Module 6: 1 hour 41 minutes
Module 7: 1 hour 32 minutes
Module 8: 1 hour 48 minutes
Plan for an additional 1 to 3 hours of implementation for each module (time varies based on experience level)
Product Launch Formula® is the best course you’ll find for learning how to sell more of your products using launches. Whether you are starting your first business or you are already an experienced business owner, this course will help you. In addition, Jeff Walker really cares about the people he serves. His team is phenomenal, and the tools and resources you’ll gain will be indispensable. That, combined with our bonus offer, will surely position you for success.
Disclaimer: Product Launch Formula® is the most complete course we know of to help you launch and scale your product sales using launches. For that reason, we are an affiliate of Product Launch Formula®. If you buy through our link, a portion of the price you pay comes to us. That fee is included in the price of Product Launch Formula® whether you purchase through our link or not. There are no additional charges for buying through our link, and buyers using our link will receive our bonus offer, making this a huge win for buyers at no additional cost.