Get the Maximum Leverage From Your Content

Melissa: Today, we're jamming on how to create more content in less time to build your list fast.

Paul: So really fast or like a little fast?

Melissa: Pretty fast, pretty fast.

Paul: Can't wait to jam in on this. This has been a golden nugget thing that you have talked about, like in person to individuals throughout the years. But I do not know if you really have ever put it out publicly.

So I can't wait for us to jam on this topic today.

Melissa: Yeah. Yeah. And really what it comes down to when we kind of shared this strategy is all about coming back to making your content creation less heavy and not overwhelming.

Paul: Yeah. Cause I tell you what, a lot of times when we speak and we coach to different people that are talking about being consistent with external content to attract people in. And so they can build their audience, build their lists and everything their following.

So they can bring them into a launch or into a promotion, into their offer. They get so overwhelmed so that they make this really complicated. And it doesn't have to be that doesn't again, doesn't have to feel heavy.

This can feel very light and you can make it very consistent for you.

Now we talked about another spaces, different techniques and ways that you can do this, but today we're definitely in a jam on something very unique.

I have to say is that one of the things coming back to it, and we spoke about this before though, is when you do this method, you still want to keep in mind to be intentional because a lot of people are all over the place.

Melissa: Yeah. You definitely, again, beginning with that end in mind and thinking about what you have coming up on the horizon for your audience, like what kind of offers are out there? What opportunities are out there.

And again, this method works really well when you have a sense of what's going on, because then again, you can be intentional with the micro topics that you're putting out there.

Again, leading them those topics should be really interesting that they would, if someone that would listen or consume that piece of content, then they would naturally be interested in your offer.

Paul: Yeah. Now a lot of people that do follow us, we get DMD all the time and we get direct messages and everything.

And then, so. People are asking us, like how in the world are you putting out so much content consistently? And they see, again, that intention, they, they see the, the messaging and everything, and they really want to know like how we do that. And I think you kind of have a name for it.

Melissa: Yeah. Yeah. So this is our content squeeze.

And basically the premise of this is that we take one piece of. And we squeeze it dry across all different platforms. So you want to think of it almost, just like you have a dish rag full of water and you're going to squeeze it dry and have it spread out all over, all over the place.

Paul: I was thinking about it more like a juicer, a dirty rag.

So, so let's think about it though. So even this, depending on how the modality of how you're listening or watching or reading about this episode right now, this is part of our content squeeze, right this second. So we start off as a video and then where do we go from there?

Melissa: So we record this video and again, talking about with our content, we're very intentional with the topics that we're going to talk about.

We sit down and we record it. And from there, this video goes to our podcast editor who does his magic and puts it into the podcast, but it doesn't stop beyond there,

Paul: so hold on. So it's a video, but the podcast is audio. So he's stripping that audio out of the, the video element.

Melissa: Yeah. Yes. He's doing the audio piece with the podcast, but then we have our social media team that's taking the actual video. And place it on all of our social media channels, Facebook, Instagram, all the places.

Paul: So when, when you say team, that kind of sounds like, oh man, I can't afford a team. We didn't always have a team.

Melissa: And actually this is something very easily when you figure out your content squiz you could do this yourself.

It could essentially also be just one other person, maybe just a VA that's helping you put this piece of content in different places.

Paul: So, you know what, if we come back to the other concepts that we shared, like, if you did a content deck, And you took the time and gave it the energy and time that it needed.

When you do produce a piece of content, it's like you don't have to come up with 30,000 different topics. Like this one topic like us talking right now can be broken up into many, many, many different pieces of micro topics that could be Facebook posts that could be reels. That could be Instagram posts.

They could, they be used for IGTV. If that's still a thing, if they could be using all these different modalities, that can be just normal. You know, we have the team, but we did this ourselves personally before pull out like certain little nuggets, you know, as the videos and make them photo quotes and inspirational quotes.

There's so many different things that you can do from one piece of content.

Melissa: Yeah. So what's great about it. Again, it could be in that video format, but then again, different modalities too, like you were saying, they could be actual written posts by taking what we say and putting it into a written post or quote.

we could even put these into emails as well. So really thought here is to think about that one piece of content and how can you repurpose that content across all different platforms?

So you don't have to constantly be creating new content. It's just one piece of content that's across different modalities.

Paul: Yeah. And again, consistency here is really key because let's put aside, like if you had a post that goes viral, right. That's a whole nother animal in itself, but like on a day-to-day basis, you're putting content out. You're attracting the people that, that want to follow you because you're consistent with your message.

Now, not everybody's going to see that post on social media because a lot of people do worry like, oh, why should I say that? My email or my podcast, if I'm saying it on my Facebook account as an example, and it's like, well, you might have less than three, 6%. If it was a good day. That of your audience. That's going to see that post.

That means that more than 94, 95% of those people are not going to see that goodness you just put out in the world. Now, some of those could pick it up on a blog. They could pick it up on a podcast. They could pick it up on a YouTube video. Like that same information is just going to hit people in different spaces where they're at in that moment in time and space.

Now, coming back though, we might have, you know, a location, a community or something. Where you can actually see this in real time and see how we have taken what we're doing and how it gets even repurposed in a community format as well.

Melissa: Yeah. So we would love to invite you to join our online marketing podcast, Facebook group.

We'll have the link in the show notes as well, so that you can go over there. You can join, you can see this in real action. You'll also get updates about the podcasts and things that are going on, but it'll give you a chance to see how you can use content in different formats. And again, squeeze that content in different places.

Paul: Yeah. So coming back for today, this is really exciting because this is one of those secret ninja things that Melissa coaches and talks about when she's helping out with organic. As you know, I speak a lot in the paid stuff all the time. And that's the cool thing is actually when you get all this dialed in, you can amplify it and we'll speak more into that with paid ads as well.

But the thing is that you want to keep in mind is that today this is a simple little mini nugget for you. We're speaking right into building your list fast. And this is being content squeezing. You squeeze that dry, whether it's a rag or if it's a, you know, like a juicer, like an orange or something like that, all that juice were all filled with the analogies, but then coming back and taking that one piece of content, knowing that you can spread it around your entire ecosystem, hitting different speeds.

That will hit a different part of your audience and that's consistency, which is very, very key. And keep in mind. Yes, we can have a further conversation about this and go back and forth and keep in this conversation and you'll see our content squeeze itself in real time. Coming into our incredible online marketing podcast, Facebook group.

Melissa: Yeah. So we'd love to talk about today's topic, because again, this is all about making things easier with your marketing, especially with your content creation and list building. So if you love today's episode, make sure you head over and subscribe to the show and share it with a friend we're jamming on things all the time about marketing and selling and getting your offers out in front of the right people.

Paul: Yes. And remember, until we talk again, marketing matters.