business owner

We're creatures of habit. We'd like to do things a certain way. Anytime there are any new changes in marketing that happen for us entrepreneurs, we tend to freak out a little bit because it's something that we're not used to. But let’s face it: one thing is consistent.. and that is CHANGE!  There are those who are paralyzed by change and those that lean into it … [Read more...] about How to Beat the iOS Update- Season 2 | Episode 07

When it comes to presenting our offer to the public, many of us tend to overwhelm our audience with a bloated list of features that are included in our offer. In this episode, we are discussing why less is more and how you can create high converting offers through clear messaging that truly connects with your audience’s desires. Grab our free Anatomy of a High Converting … [Read more...] about How To Create a High Converting Offer- Season 2 | Episode 06

When it comes to making the actual offer, the final step in the entire marketing and sales process, many of us make mistakes that sabotage all the hard work we’ve put into nurturing our audience and creating momentum. In this episode, we are discussing the most common mistakes and how to avoid them. Want to know key pieces of a high converting offer that leads to … [Read more...] about How to Avoid the Top Mistakes When Making Your Offer- Season 2 | Episode 05

A lot of us get caught up in the social media world, comparing ourselves to our competitors and how many followers or likes they have. But it’s really not about the vanity metrics at all. It's about the connection with your audience and really understanding their pain points and their language. In this episode, we are discussing how you can attract the right audience … [Read more...] about Why Audience Size Doesn’t Matter – Season 2 | Episode 04

So many entrepreneurs fail when building an audience. In this episode, we are discussing the most common mistakes business owners make, from creating Social Media content that doesn’t resonate, to creating an audience that is not interested in your offers and how you can avoid them. To help you really understand who your audience is and what their desires are, grab your … [Read more...] about How to Avoid the Top Mistakes When Building an Audience – Season 2 | Episode 03