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What you do with this will make or break your launch. A lot of us get caught up in the launch wanting to give so much value, that we forget that this is just a sales mechanism. And when you overwhelm your audience with your content, with too much information, you are leaving them afraid to commit to the paid offer that might be even more extensive and complex. The … [Read more...] about The One Thing Your Launch Depends On

When it comes to making the actual offer, the final step in the entire marketing and sales process, many of us make mistakes that sabotage all the hard work we’ve put into nurturing our audience and creating momentum. In this episode, we are discussing the most common mistakes and how to avoid them. Want to know key pieces of a high converting offer that leads to … [Read more...] about The Offer Errors That Cost You Sales

A lot of us get caught up in the social media world, comparing ourselves to our competitors and how many followers or likes they have. But it’s really not about the vanity metrics at all. It's about the connection with your audience and really understanding their pain points and their language. In this episode, we are discussing how you can attract the right audience … [Read more...] about Why You Don’t Need a Big List to Succeed

A lot of times, when start marketing our offers and services, we want it to be one and done. We want it to be perfect. We want this perfect funnel to happen, this perfect method to happen. But that just doesn't exist. Marketing that works involves a series of tests over and over again, to try out different things, new methods, new ways to engage with your audience. In … [Read more...] about Repeat What Works: Our Top Marketing Strategy

In this episode, we are talking with Crispina ffrench, entrepreneur, online coaching pioneer, and book author who is turning recycled textile artists into successful entrepreneurs. She is sharing with us how to turn your passion into a successful business with minimal funds and resources. In addition to being an environmental optimist, Crispina ffrench is an OG Used Clothing … [Read more...] about From Passion Project to Profitable Business – Interview with Online Coaching Pioneer Crispina ffrench