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The “Like” factor is something that often gets overlooked by online entrepreneurs. While they are focused on delivering value, their audience is left with only tiny bits of their personality that they can piece together to figure out who the person behind the offer really is. But ultimately, people hit buy because they like a person. In this episode, we are talking … [Read more...] about Launch Interview Series: Authentic Marketing That Converts with Mariana Henninger

Once you've filled your challenge, the real work begins in delivering it.  In this episode, we’re sharing some of our top tips to ensure you have a successful launch. Keeping your challenge short can be more effective since longer challenges often see higher drop-off rates as people lose interest or get overwhelmed. Making the trainings in your launch digestible … [Read more...] about The Strategy That Drove Our Most Successful Challenge Yet

In this episode, we are talking with Ellen Johnson who shares her transition from running a brick-and-mortar retail store for 14 years to a fully online business. We are discussing the importance of not forgetting the human connections in the online world and that there is an actual person on the other side of that email address with hopes, dreams, and struggles at the same … [Read more...] about Launch Interview Series: Turning a Physical Store Into an Online Powerhouse – with Ellen Johnson

A lot of times when it comes to our social media and the content we put out there, we wake up and we kind of reinvent the wheel every day with content that we create in the spur of the moment.   And this can make things really complicated and inconsistent. In some cases, we get so overwhelmed, that we stop doing it altogether. In this episode, we’re showing … [Read more...] about Building a Content Framework That Feels Good to Use

In this episode, we are talking with Emily Reagan, founder of the Unicorn Digital Marketing Assistant School, about her strategies to build lists of buyers, discover your voice and vision, improve her launches, and have the right offer to establish lasting relationships with your audience. Emily is sharing her career evolution from a corporate PR job to setting up her own … [Read more...] about Launch Interview Series: How to Attract Subscribers Who Actually Purchase with Emily Reagan