marketing

The number one mistake when it comes to email lists for marketers is having one giant list for everyone. This way, you will end up treating all of the leads that you have like the exact same person with the exact same experience. But they're all individual people with specific individual needs and wants. So instead, you want to have different types of lists, you want … [Read more...] about The Number 1 List-Building Mistake

In the market, you will hear often that you got to be an expert before you can put something together.  But there is another way. You don't have to have all the knowledge and expertise from the start. You can be a facilitator by being resourceful and gathering experts that can guide an audience to a solution for their problem. In this episode, we are talking with … [Read more...] about How to Create a Membership Without Being an Expert – Interview with Membership Owner, Podcast Host & Chief Optimist Adrienne Babbit

The biggest fear of many people is to feel tied down and restricted by their own memberships They are afraid that they won't have any time off. They're going to be constantly dealing with members, questions and challenges, and it's going to be hard to go about their day, because they're going to be constantly in their membership, serving members. In this episode, we are … [Read more...] about How to Create Memberships That Protect Your Time and Energy

List building is an important piece of your business because that's where you're going to get the people that will be part of your memberships and programs and all the things.  Now, when you’re starting out that list might be small but it’s important to keep in mind that having a small list with the right audience is better than having a large list of uninterested … [Read more...] about How to Use List Building to Attract More Clients

When it comes to running ads, you don't it to feel like a slot machine, where you can’t control if you will win or lose. Ads should rather feel like an ATM machine, with a more predictable outcome and return on investment. In this episode, we are discussing how to leverage and use your ads, so you can actually get paid as you're acquiring customers. Subscribe To The … [Read more...] about How we Leverage Ads to Get Your Investment Back