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So many marketers are in a great rhythm during their launch, building up energy and excitement but suddenly shift their tonality, speed, and languaging when it comes to presenting their offer. In this episode, we talk about how to avoid switching into a different person when presenting your offer and rushing that part of your launch. There is a mental shift that you need … [Read more...] about The Biggest Launch Mistake (And How to Fix It)

In this episode, we discuss our most effective method for product launches: challenges. Challenges are flexible, modular and can be live or evergreen.  They give small, quick wins that build excitement and show people what’s really possible for them. As people experience wins, they build trust in you.  In a short time, you can position yourself as an expert … [Read more...] about Our Most Effective Launch Method

As online marketers, we spend so much time planning and building our challenge launches but often overlook actually filling them with engaged participants.  This is a crucial mistake, as the number of people who join your challenge launch will directly impact your results and success.  In this episode, we are discussing why you have to put the pedal to the metal … [Read more...] about How to Pack Your Challenge Launch With the Right Audience

In this episode, we discuss why overdelivering and overteaching in your challenge launch can actually hurt your conversions. While it may seem that providing an incredible amount of value and training for free would make people eager to buy from you, the opposite is true. When you teach too much and give people everything they need to achieve results, they feel satisfied … [Read more...] about How to Boost Your Launch Conversions

A lot of times when it comes to our social media and the content we put out there, we wake up and we kind of reinvent the wheel every day with content that we create in the spur of the moment.   And this can make things really complicated and inconsistent. In some cases, we get so overwhelmed, that we stop doing it altogether. In this episode, we’re showing … [Read more...] about Creating a Content Framework That Actually Works