marketing

Many challenge launches fail because the offer and challenge are misaligned, leaving the audience confused about the purpose. In this episode, we discuss how to build a successful challenge launch by starting with the end in mind.  This means being very clear on your offer and then building your challenge backwards to align everything to lead people to that … [Read more...] about Launch Planning: Start with the End Goal in Mind

A lot of us get caught up in the social media world, comparing ourselves to our competitors and how many followers or likes they have. But it’s really not about the vanity metrics at all. It's about the connection with your audience and really understanding their pain points and their language. In this episode, we are discussing how you can attract the right audience … [Read more...] about Why Audience Quality Matters More Than Size

What you do with this will make or break your launch. A lot of us get caught up in the launch wanting to give so much value, that we forget that this is just a sales mechanism. And when you overwhelm your audience with your content, with too much information, you are leaving them afraid to commit to the paid offer that might be even more extensive and complex. The … [Read more...] about What Can Make or Break Your Launch Success

Sometimes when we create content, we get so close to it that we think “this is going to be amazing and everyone's going to love this”. But when we put it out there and it just doesn't hit right, we feel totally defeated and then we just stop What we always have to keep in mind is that marketing is all bout testing. That’s why we really need to pay attention to the … [Read more...] about Fast-Track Your Email List Growth

Sometimes we create a business or a career that we eventually don't love anymore. But it was not one intentional decision that leads us there. Over time, we made micro-commitments, saying yes to certain things and turning down other things. And then one day, we suddenly wake up and realize that we are not happy or fulfilled anymore with what we are doing. In this … [Read more...] about How to Reboot Your Business for Sustainable Membership Growth