marketing

Launching can be scary because you are not sure if all your efforts will actually pay off. There’s one element in your launch promotion that often gets overlooked but is crucial to the effectiveness of how successful your launch will be: The launch list. This is a dedicated email list that you are promoting your launch to. In this episode, we are sharing our top … [Read more...] about Our Top Tips for Building Your Launch List

Just even the word “influencer” in general kind of has a very negative connotation to it these days. In this episode, we are talking about the difference between being an influencer and being influenced. We are discussing how to influence people in a positive direction through a clear process, that links your social media marketing to your list building to your actual … [Read more...] about How to Influence People Through a Clear Process

When it comes to successful list-building, a lot of us are guilty of putting out a mishmash of random things, creating all kinds of lead magnets, and just focusing on filling up our lists.  But the majority of those people are not buyers. In this episode we are talking about how you can create an effective process, so you do not have to build as big of a list to get … [Read more...] about How to Align Your Social Media, List Building and Your Launch

After working hard on your challenge launch, it's time to take it to the next level through scaling. In this episode, we discuss why looking at your numbers will help you to see what's working and not working. Review the data from your launch to determine what needs adjusting or eliminating for next time.This helps create an effective process you can repeat. Start by … [Read more...] about Ways to Scale Your Challenge Launch

As entrepreneurs, it's easy to fall into the trap of perfectionism and fear of failure which causes us to throttle our own success.  We're afraid to take risks, put ourselves out there and see if our ideas resonate.  But the only way to grow is through action and feedback. In this episode, we share our own stories of imperfect launches and failures that … [Read more...] about How to Avoid Throttling Your Own Success