marketing

How can you keep members while they are going through financial hardships? In this episode, we are discussing different ways to give temporary membership discounts and the importance of looking at the lifetime value of clients. We are also talking about the often-overlooked benefits of recognition and how you can solidify your members’ loyalty through rewards and … [Read more...] about Mastermind Series: Lifetime Value Of A Client Versus Constant Ascension

Embracing a fresh start after an unexpected layoff from a prosperous corporate career spanning three decades is undeniably frightening. Especially when you find yourself in your late fifties, and the prospects of landing another job are pretty uncertain. But all of this didn’t stop Anne Lafollette to pivot and start all over. Although she never envisioned herself as an … [Read more...] about Launch Interview Series: From Layoff to Thriving Online Entrepreneur – with online educator, and creative entrepreneur Anne LaFollette

Launching can be scary because you are not sure if all your efforts will actually pay off. There’s one element in your launch promotion that often gets overlooked but is crucial to the effectiveness of how successful your launch will be: The launch list. This is a dedicated email list that you are promoting your launch to. In this episode, we are sharing our top … [Read more...] about Our Top Tips for Building Your Launch List

No doubt, a great onboarding process is the key to building a great relationship with your members. Because that moment, right after the purchase, is the most vulnerable moment for your clients. They just handed their credit card details to a stranger based on a promise and are wondering if you are going to deliver. In this episode, we are discussing how you can create … [Read more...] about Mastermind Series: How to Leave a Great First Impression With Your Onboarding Process

Sometimes we tend to over-complicate the process that is meant to convert our audience into customers. But the truth is, that having too many webinars, challenges or courses before your launch might confuse your audience and decrease your conversion rate. In this episode, we are discussing how you can effectively guide people into an informed buying decision through a … [Read more...] about Summer Remix Series: How to Create Simple Funnels That Convert