marketing

As entrepreneurs, we’re always told we have to list build, list build, list build. That's what you hear all the time in marketing, right? Where we see a lot of people go wrong is they put the most random things into the marketplace when it comes to building a list.  And then they get a list of people that aren’t really that interested in their main product/service … [Read more...] about How to Attract the Right Audience With the Right Messaging – Season 2 | Episode 39

The number one mistake when it comes to email lists for marketers is having one giant list for everyone. This way, you will end up treating all of the leads that you have like the exact same person with the exact same experience. But they're all individual people with specific individual needs and wants. So instead, you want to have different types of lists, you want … [Read more...] about How to Segment Your Lists For Different Audiences – Season 2 | Episode 38

List building is an important piece of your business because that's where you're going to get the people that will be part of your memberships and programs and all the things.  Now, when you’re starting out that list might be small but it’s important to keep in mind that having a small list with the right audience is better than having a large list of uninterested … [Read more...] about How to Build Lists That Lead to Clients – Season 2 | Episode 37

We are continuing our membership series with our good friend and mentor Stu McLaren. As you know, Stu is the go-to person to talk about memberships. Today we asked him the question, “How exactly do you have a membership that's light and easy as well as profitable?” Now this is a question we get asked a lot. Maybe it’s a question you have right now? A lot of times when … [Read more...] about Membership Site Interview Series with Stu McLaren Part 2 – Season 2 | Episode 36

This week we are continuing our membership series with our good friend and mentor, Stu McLaren. If you've been paying attention to our interview series, all the people that we have spoken to have at some point had some sort of interaction with Stu. He is the membership expert and he really knows his stuff when it comes to memberships. Today, we're talking about different … [Read more...] about Membership Site Interview Series with Stu McLaren Part 1 – Season 2 | Episode 35