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Change is constantly happening in marketing. In this episode, we are discussing how to create a framework that will withstand changing algorithms and technology and how to embrace change and use it as an opportunity to stay ahead of your competitors. Sign up for the Adaptive Method Course: http://adaptiveadscourse.com Subscribe To The Show Apple | Spotify | … [Read more...] about Navigating Change with Confidence

What is the difference between successful marketers in your niche and the ones that struggle to get sales? It all boils down to the 3 key pillars that lead to more conversions and successful sales. And when you have all three aligned, that’s when you get the sales and that’s when the magic happens. In this episode, we are discussing what these pillars are and how you … [Read more...] about How to Boost Conversion and Sales

In this episode, we are talking with Katie Hornor, a lifestyle business coach and best-selling author,  about her journey of starting a business around her uniqueness in a foreign country.  Katie is sharing some of her strategies for building an email list, finding joy in helping others find their uniqueness, why you don’t need a huge email list to be successful, … [Read more...] about Launch Interview Series: How to Leverage Your Uniqueness in Business — with Marketing Coach Katie Hornor

We're creatures of habit. We'd like to do things a certain way. Anytime there are any new changes in marketing that happen for us entrepreneurs, we tend to freak out a little bit because it's something that we're not used to. But let’s face it: one thing is consistent.. and that is CHANGE!  There are those who are paralyzed by change and those that lean into it … [Read more...] about How to Take Advantage of New Opportunities

The “Like” factor is something that often gets overlooked by online entrepreneurs. While they are focused on delivering value, their audience is left with only tiny bits of their personality that they can piece together to figure out who the person behind the offer really is. But ultimately, people hit buy because they like a person. In this episode, we are talking … [Read more...] about Launch Interview Series: The Power of Authenticity in Business with Mariana Henninger