entrepreneur

When it comes to marketing and sales, a lot of people fail to attract the right people.  Then the people in their audience are not ready, willing and able to purchase when they do make an offer. Then what happens?  They really get frustrated, overwhelmed, and confused and feel let down. They put their heart and soul into everything. and they know that what … [Read more...] about The 3 Pillars to Success

In this episode, we are talking with Ellen Johnson who shares her transition from running a brick-and-mortar retail store for 14 years to a fully online business. We are discussing the importance of not forgetting the human connections in the online world and that there is an actual person on the other side of that email address with hopes, dreams, and struggles at the same … [Read more...] about Launch Interview Series: From Brick & Mortar Store to Online Business Success – with Ellen Johnson

In this episode, we discuss our most effective method for product launches: challenges. Challenges are flexible, modular and can be live or evergreen.  They give small, quick wins that build excitement and show people what’s really possible for them. As people experience wins, they build trust in you.  In a short time, you can position yourself as an expert … [Read more...] about The Most Effective Method for Launching

When it comes to presenting our offer to the public, many of us tend to overwhelm our audience with a bloated list of features that are included in our offer. In this episode, we are discussing why less is more and how you can create high converting offers through clear messaging that truly connects with your audience’s desires. Grab our free Anatomy of a High Converting … [Read more...] about How to Create Offers That Connect With Your Audience’s Desires

What is the perfect ads budget? The answer might surprise you: It’s limitless. When your marketing is really tuned in, you have a pretty good idea of how many clients you will bring in and what the lifetime value of those clients is, then it doesn’t matter how much you are spending. In this episode, we are discussing how to create multiple transaction points and … [Read more...] about How to Create Consistent Income With Your Ads