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In this episode, we discuss our most effective method for product launches: challenges. Challenges are flexible, modular and can be live or evergreen.  They give small, quick wins that build excitement and show people what’s really possible for them. As people experience wins, they build trust in you.  In a short time, you can position yourself as an expert … [Read more...] about Our Top-Performing Launch Approach

Many challenge launches fail because the offer and challenge are misaligned, leaving the audience confused about the purpose. In this episode, we discuss how to build a successful challenge launch by starting with the end in mind.  This means being very clear on your offer and then building your challenge backwards to align everything to lead people to that … [Read more...] about Why Successful Challenge Launches Begin at the End

When it comes to marketing and sales, a lot of people fail to attract the right people.  Then the people in their audience are not ready, willing and able to purchase when they do make an offer. Then what happens?  They really get frustrated, overwhelmed, and confused and feel let down. They put their heart and soul into everything. and they know that what … [Read more...] about Three Pillars That Will Change Your Business Forever

In this episode, we discuss our most effective method for product launches: challenges. Challenges are flexible, modular and can be live or evergreen.  They give small, quick wins that build excitement and show people what’s really possible for them. As people experience wins, they build trust in you.  In a short time, you can position yourself as an expert … [Read more...] about The Secret Behind Our Most Successful Launches

Sometimes when we create content, we get so close to it that we think “this is going to be amazing and everyone's going to love this”. But when we put it out there and it just doesn't hit right, we feel totally defeated and then we just stop What we always have to keep in mind is that marketing is all bout testing. That’s why we really need to pay attention to the … [Read more...] about The Fast-Track Formula for List Building