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In this episode, we are talking with Katie Hornor, a lifestyle business coach and best-selling author,  about her journey of starting a business around her uniqueness in a foreign country.  Katie is sharing some of her strategies for building an email list, finding joy in helping others find their uniqueness, why you don’t need a huge email list to be successful, … [Read more...] about Launch Interview Series: Stand Out by Showing Up as Yourself – with Marketing Coach Katie Hornor

As entrepreneurs, it's easy to fall into the trap of perfectionism and fear of failure which causes us to throttle our own success.  We're afraid to take risks, put ourselves out there and see if our ideas resonate.  But the only way to grow is through action and feedback. In this episode, we share our own stories of imperfect launches and failures that … [Read more...] about The Habits Quietly Sabotaging Your Business

The number one mistake when it comes to email lists for marketers is having one giant list for everyone. This way, you will end up treating all of the leads that you have like the exact same person with the exact same experience. But they're all individual people with specific individual needs and wants. So instead, you want to have different types of lists, you want … [Read more...] about The #1 Costly List-Building Mistake

In this episode, we are showing you how to create a content flow that is streamlined,  that will attract the right audience, and guide them toward your offers. This framework will help you to be more intentional with your content creation and delivery. So you can take your audience on a clear path, from coming into your world to speaking into their most important … [Read more...] about How to Make Your Content Point to the Sale

A lot of times when people are creating content to build their lists and attract an audience for their offer, they get so overwhelmed and make this process really complicated.  But content creation doesn't have to feel that heavy. In this episode, we are talking about how you can create more content in less time and fast-track your list building by leveraging your … [Read more...] about Make Your Content Work Harder for You