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In this episode, we are talking with Ellen Johnson who shares her transition from running a brick-and-mortar retail store for 14 years to a fully online business. We are discussing the importance of not forgetting the human connections in the online world and that there is an actual person on the other side of that email address with hopes, dreams, and struggles at the same … [Read more...] about Launch Interview Series: From Brick & Mortar Store to Online Business Success – with Ellen Johnson

Many people struggle to attract the right audience before their launch. They then end up promoting their launch to people that are not interested in their paid offers in the first place. In this episode, we are discussing how to hone in on potential buyers in your pre-launch conversations, by choosing the right topics that resonate with them, create excitement for your … [Read more...] about How to Fill Your Launch With Buyers

How can you keep members while they are going through financial hardships? In this episode, we are discussing different ways to give temporary membership discounts and the importance of looking at the lifetime value of clients. We are also talking about the often-overlooked benefits of recognition and how you can solidify your members’ loyalty through rewards and … [Read more...] about Mastermind Series: Lifetime Value Of A Client Versus Constant Ascension

Embracing a fresh start after an unexpected layoff from a prosperous corporate career spanning three decades is undeniably frightening. Especially when you find yourself in your late fifties, and the prospects of landing another job are pretty uncertain. But all of this didn’t stop Anne Lafollette to pivot and start all over. Although she never envisioned herself as an … [Read more...] about Launch Interview Series: From Layoff to Thriving Online Entrepreneur – with online educator, and creative entrepreneur Anne LaFollette

Launching can be scary because you are not sure if all your efforts will actually pay off. There’s one element in your launch promotion that often gets overlooked but is crucial to the effectiveness of how successful your launch will be: The launch list. This is a dedicated email list that you are promoting your launch to. In this episode, we are sharing our top … [Read more...] about Our Top Tips for Building Your Launch List