marketing

A lot of times, as human beings we'll buy on emotion and then we'll justify through logic. In this episode, we are discussing how you can create high converting headlines and copy that connect with your audience on an emotional as well as on a logical level and how to keep your audience’s attention after your headline. Get a head start with our 50 High Converting … [Read more...] about How to Write Headlines and Copy That Convert

In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay. Cathy is sharing her experience and the valuable lessons she learned from running a membership, starting all the way back in 2007 up to the present with a stunning 2500 members. We are discussing why it is more important to get your membership started than aiming for … [Read more...] about How to Create a Sustainable & Scalable Membership – Interview with Membership Pioneer Cathy Hay

A lot of us feel weighed down when it comes to content creation. We can easily get overwhelmed and paralyzed by trying to come up with new content constantly. In this episode, we are sharing our top tips on how to make content creation much easier and lighter for you, while ensuring that your content follows a long-term strategy that is intentionally guiding your audience to … [Read more...] about How to Create Content Without Overwhelm

Sometimes we create a business or a career that we eventually don't love anymore. But it was not one intentional decision that leads us there. Over time, we made micro-commitments, saying yes to certain things and turning down other things. And then one day, we suddenly wake up and realize that we are not happy or fulfilled anymore with what we are doing. In this … [Read more...] about How to Create Sustainable Memberships by Rebooting Your Business

Sometimes when we create content, we get so close to it that we think “this is going to be amazing and everyone's going to love this”. But when we put it out there and it just doesn't hit right, we feel totally defeated and then we just stop What we always have to keep in mind is that marketing is all bout testing. That’s why we really need to pay attention to the … [Read more...] about How to Build Your List Fast