digital marketing

Many challenge launches fail because the offer and challenge are misaligned, leaving the audience confused about the purpose. In this episode, we discuss how to build a successful challenge launch by starting with the end in mind.  This means being very clear on your offer and then building your challenge backwards to align everything to lead people to that … [Read more...] about Build Your Challenge Launch With the End in Mind

In this episode, we pull back the curtain on our highest-converting challenge launch.  We took a chance and launched our first public challenge with just a week of planning. Despite the short runway, it was a success.  By learning from our mistakes and feedback, we were able to improve the challenge and generate over six figures just six months … [Read more...] about The Secret to Our Highest Converting Challenge Launch

As entrepreneurs, we can often be guilty of waiting until the last minute to launch our challenges and offers. This usually leads to a stressful, disorganized launch that doesn't perform as well as it could. In this episode, we share how mapping out your challenge launch in advance helps avoid this scenario. The first step is determining where you want to take your … [Read more...] about How to Map Out Your Next Challenge Launch

How do we get the right people on our lists? This is one of the most common questions marketers have. A lot of us get dumped into an email list and then almost feel beat up sometimes because we end up in a nurturing sequence that is not related to what we opted in for in the first place. In this episode, we are talking about how to attract the right audience that is … [Read more...] about How to Build Email Lists With Your Perfect Customers

In this episode, we discuss our most effective method for product launches: challenges. Challenges are flexible, modular and can be live or evergreen.  They give small, quick wins that build excitement and show people what’s really possible for them. As people experience wins, they build trust in you.  In a short time, you can position yourself as an expert … [Read more...] about The Most Effective Method for Launching